How User Experience Research Is Core To Client Success With BI 3.0

The business intelligence (BI) tools of earlier generations were not very user-friendly. So much so that you had to have significant technical skills to interact with them. This meant decision-makers at most organizations would have to wait for the users with the necessary skills to create reports for them.

With BI tools evolving over the years, they’ve become more accessible to non-technical users. However, most of the tools currently on the market still have limitations concerning the experience of the average user.

With BI 3.0, you have a new generation of BI tools. These newer tools focus much more on delivering a great user experience. It’s not just about being easy to use—these tools aim to offer access to analytics to a broader array of users with varying levels of technical skill.

How can you maximize the value your customers get from your BI 3.0 tools to deliver the best customer experience possible? Here at Crux Intelligence we combine user research with flexible design. We set expectations upfront and provide client-centric training to drive adoption.

The more value you can help your clients generate using your tools, the more they will come to depend on them. This is a big part of what makes customer success a value driver for companies that offer tools like BI software.

Read the full article on Forbes to learn how research, relevant design and client-centric training can drive success here.