The size of design teams and their importance in organizations has grown in the past few years.
Many Design teams include a researcher to understand user needs, wants, mental models and pain points. Insights generated from user research add context and perspective to product decisions, help you better understand the space you are working in and the users you serve.
Building products in a B2B setting is particularly challenging. Customers often come up with solutions – not problems. However, it’s critical for product teams to understand the problem to come up with the right, innovative, long term solution.
Crux Intelligence CEO, Kathy Leake offers insight on how to use research to build a good B2B product that users will actually love to use.
Read Why It’s Important to Understand Users in B2B in Newsweek.